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Packaging design

Posted on January 30, 2007
Filed Under Funding |

The email came in this morning and i opened it. Contains two designs for us to go through and approve. Looks impressive at first glance; graphics and all. Color scheme also acceptable. But it seems that the designers at the ad agency got their product info wrong. They emphasised on the add-in ingredient instead of the key ingredient. How can the ad agency make such a mistake.

We sat down for a briefing before design work commenced and yet, it still turns out this way. Of course, they will amend it. If not, we’re seriously thinking of switching ad agency as their delivery is a bit on the slow side. Well, i can always look up a directory that lists websites/companies linked with the advertising business. Saves time. At least we can hire a different ad agency to do our next product packaging design for us.

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